Media Kit – Please Be Seated for Takeoff

Stories and tips for independent travelers seeking new destinations.
Slow journeys for wanderers who learn cultures via food and love staring out of train windows.

Who We Reach

We reach independent, food-focused travelers who plan thoughtfully, travel slowly, and make considered purchasing decisions.

Our audience consists primarily of:

• Adult independent travelers (core age group 35–54)
• Food & wine–savoring travelers
• Readers planning long journeys, slow travel, or living abroad
• Travelers who search for information while already at the destination

Approximately 40% of our readership comes from Finland, and the majority of our English-language content audience comes from the United States and Europe.

What We Cover

Our content focuses on travel experiences where food, place, and time matter.

Key Regions

• Italy
• Japan
• The Balkans
• Mediterranean Europe

We specialize in lesser-known destinations and places that reward longer stays.

Platforms & Reach

Blog
(Statistics February 2026)

• 9,600+ unique readers
• 10K+ page views
• Content in English & Finnish

YouTube
(Statistics 2025)

• 11,000+ views per month
• English-language content

Social Media

• Instagram 10,000+ followers combined
• We also publish on TikTok, Facebook, and Pinterest

English-language articles about Europe perform particularly well with U.S. readers, followed by the UK and the EU.

Collaboration Formats

We collaborate with destinations, hotels, and travel-related brands through:

• Sponsored blog articles
• YouTube collaborations
• Social Media
• Press trips
• Affiliate & long-term partnerships
• Content & SEO-driven campaigns

Pricing

(Indicative)

• Sponsored blog articles from €490
• Instagram posts €250
• Custom packages & YouTube collaborations — on request

All collaborations can be tailored to your goals and budget.

Why Work With Us

• Search-driven, high-intent readership
• Strong food & wine credibility
• Particularly effective for lesser-known destinations
• English-language content that reaches U.S. travelers planning trips to Europe and Asia
• Focus on conversions and long-term visibility — not short-term hype
• Written by photographer and communications professional Tanja Mikkola (86 countries visited, WSET Level 2), together with journalist Ismo Lehtonen (65 countries).

We prioritize organic search traffic and engagement, helping brands reach travelers who are actively planning and ready to book.

Let’s Talk

We select our partners carefully, but we’re always open to discovering new destinations, hotels, and services that align with our values.

If you represent a tourism board, hotel, or travel brand – especially in Europe or Asia – we’d love to hear from you.

Get in touch and let’s see if we’re a good fit!